Restaurants have been bracing themselves for Sunday’s Mothers Lunch frenzy. Rio’s O Globo newspaper offered a guide to restaurants with special Mother’s Day menus. What is a perfect Mother’s Day lunch? Spaghetti with shitake mushrooms and prawns in herb butter, for R$42 at Terra Brasilis.
Research agency Euromonitor offered up its Ten Facts About Mothers, garnered from research in eight markets – including Brazil. As you might expect, this was consumer-based. “Mothers in emerging markets especially enjoy learning about new products (trying new products, browsing shopping malls), compared to mothers in developed markets,” for instance.
Yes, it’s a massive cash-in for retailers. Anything that can possibly be given a Mother’s Day hook in advertising will be. Brazilian mothers have clearly grasped this. Apparently they increasingly opt for electronic goods as presents. According to a survey of 1,300 mothers in Brazil, Colombia, Venezuela and Uruguay reported by the G1 site, the most popular is a tablet.
Excerpts by Dom Philips from Folha de Sao Paulo