The Salon du Chocolat, the world’s largest event dedicated to chocolate, is the not-to-be-missed event for those who share a passion for this exceptional product. It is a link between those who grow cocoa and those who consume chocolate. The Salon launched its first Latin American edition in Salvador, Bahia from 6th to 8th July, 2012, at Bahia Convention Center. After Paris, New York, Tokyo and 6 other Japanese cities, Moscow, Shanghai, Cairo, Bologna and Zurich, the Salon settled in Brazil, the 4th largest consumer of chocolate in the world and the 5th producer of cocoa. The Salon is a true link between cocoa-producing countries, chocolatiers and consumers. It hosted over 60 national and international participants in Salvador.
The visitors had the opportunity to meet the greatest chocolatiers from Brazil and all over the world and enjoy outstanding activities and entertainment, such as tastings, demonstrations of recipes, conferences, children’s workshops, exhibitions, concerts and events to pay tribute to Jorge Amado. Last but not least, the famous and gourmand Chocolate Fashion Show featured dresses out of chocolate on the theme of rainforest Mata Atlântica.
Some exquisite flavors were put to tasting, such as the salty chocolate, which is to be savoured with whisky. Others had a filling of candies made with typical flowers of the region. Others, still, presented fillings of candies spiced with green tea, ginger and sweet lime.
One of the hot stands displayed the "chocolate jewels" by the Fada dos Chocolates (Chocolate Fairy) from Campo dos Goytacazes, in Rio de Janeiro. They are totally handmade and yes, they are strikingly beautiful. Some have 3-karat gold details and are sold for $6 a piece.
Another highlight of the Salon was the popping chocolate, the Pétillant. "It feels like having a glass of champagne", according to Bouillet´s stand rep, Aline Santana.
Also, at Bouillet´s booth, a stand-alone success, the chocolate lipstick. It was totally sold out on the first day of the exhibit.