Rural tourism is an ever growing industry in
Brazil. This kind of activity has been well known in the USA and Europe since
the 1950s. It was only in the 80s, however, that it became a business activity
in Brazil.
Rural tourism began when properties in Santa Catarina and in
Rio Grande do Sul decided to diversify their activities to combat their
financial difficulties by receiving tourists. This segment has since
experienced gradual growth in Brazil, encouraged by the cultural regional
diversity.
In the state of Amazonas, you can experience rural tourism
in the jungle. In the state of Goiás, attractions include the waterfalls, lakes
and geysers. In Minas Gerais, the local cheese, cachaça (rum) and friendly
chats with locals are the attractions. In Mato Grosso do Sul you can ride a
horse over the largest floodable area on the planet, while Espírito Santo is
the cradle of agro-tourism. In the south, the tourist can experience the
traditions and customs brought by European settlers.
According to a survey conducted by Embratur (Brazilian
Tourism Company) in 2007, about 20% of foreigners who visit the country are
interested in nature, ecotourism and adventure. Rural tourists will find
activities such as fishing, adventure sports, hiking, visiting ranches and
cultural houses, and recreational activities in the rural environment.
The Ministry of Tourism is planning to use rural tourism to
rescue and promote the cultural and natural heritage of the community. This
segment also brings benefits to the local population with the improvement of
their lives conditions, new job opportunities, and the reduction of rural-urban
migration.
SOURCE: BRAZILIAN GOVERNMENT
No comments:
Post a Comment