EVER HEARD OF "JEITINHO BRASILEIRO"?

"Jeitinho brasileiro" is an expression that can be freely translated to "the Brazilian way of doing things". It means that, regardless on the rules or systems in place, where there is a will there has to be a way around it. In Brazil it takes unique proportions: people, institutions, companies, policies and even legislation have been influenced by it. The jeitinho is so ingrained in our daily lives that you can see examples of it everywhere: managing to get a seat when all the places are booked up, traveling with more luggage than it is allowed, driving in road shoulders, parking in spots for disabled people, successfully ordering something that is not on the restaurant menu etc.  

  

However, "Jeitinho" is not always used to take advantage. There is another very important side, which is the capacity to deal creatively with life’s everyday complications. 

Many foreign businessmen get astonished by the fact that, most of the time, they have to become friends with Brazilian entrepreneurs in order to do business with them. But the fact is that Brazilians cannot separate public and private dimensions, . A businessman is the citizen and the company at the same time and being friends with the company hastes negotiations and increases trust.

When doing business in here, everything flows better if you treat everyone with friendship. Many things in Brazil are done based on the exchange of favors. It is even widely said around here: “for my friends everything, for my enemies the Law”. Think about it. 

 SOURCE: THE BRAZIL BUSINESS

MORE AT: Brasil na estrada
                     O lado bom do jeitinho brasileiro
                    The Brazilian Way

RURAL TOURISM: A QUICK WAY TO GET OVER STRESS

Rural tourism is an ever growing industry in Brazil. This kind of activity has been well known in the USA and Europe since the 1950s. It was only in the 80s, however, that it became a business activity in Brazil.

Rural tourism began when properties in Santa Catarina and in Rio Grande do Sul decided to diversify their activities to combat their financial difficulties by receiving tourists. This segment has since experienced gradual growth in Brazil, encouraged by the cultural regional diversity.

In the state of Amazonas, you can experience rural tourism in the jungle. In the state of Goiás, attractions include the waterfalls, lakes and geysers. In Minas Gerais, the local cheese, cachaça (rum) and friendly chats with locals are the attractions. In Mato Grosso do Sul you can ride a horse over the largest floodable area on the planet, while Espírito Santo is the cradle of agro-tourism. In the south, the tourist can experience the traditions and customs brought by European settlers.

According to a survey conducted by Embratur (Brazilian Tourism Company) in 2007, about 20% of foreigners who visit the country are interested in nature, ecotourism and adventure. Rural tourists will find activities such as fishing, adventure sports, hiking, visiting ranches and cultural houses, and recreational activities in the rural environment.

The Ministry of Tourism is planning to use rural tourism to rescue and promote the cultural and natural heritage of the community. This segment also brings benefits to the local population with the improvement of their lives conditions, new job opportunities, and the reduction of rural-urban migration.

SOURCE: BRAZILIAN GOVERNMENT

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NATIONAL FLAG COLORS INSPIRE FLOWER SHOW

The World Cup is one of the inspirations of the 32nd Expoflora, an exhibition of flowers and ornamental plants which started on Friday (30) in Holambra (SP). The colors green and yellow coat most of the flowers and plants that come to market, namely hotels, businesses, restaurants, homes and even stadiums.


The show,whose calendar was extended from four to five weekends,  is due to receive 300,000 visitors until September 29.
The city founded in 1991 takes its name as the result of the combination of the words Holland, America and Brazil. It is responsible for the growth and sale of 45% of the domestic flowers, yielding a R$ 4.8 billion forecast in 2013, a 12%  increase when compared to last year, according to the Brazilian Institute of Floristry (Ibraflor) and the Veiling Holambra Cooperative.

The exhibition, nested in an area of ​​250 thousand square meters, consumed R$ 3.5 million in investments and created six thousand direct and indirect jobs. During the show, more than a thousand varieties of different species of flowers and potted plants are displayed, as well as 250,000 stems of cut flowers.
The green and yellow families of flowers and plants include the yellow callas and the hibiscus, the Brazilian strain of lilies,  the four-leaf clover and even a green orchid artificially colored.

The orange color of the Dutch team - Holambra, 140 km from São Paulo (SP) houses Dutch immigrants and their descendants - is present in Tarantas, the hibiscus, the callas, in lilies and buttercups.

Other releases of the 32nd edition of the show are the Blueberry Rose, developed in the laboratory after seven years of research in different world regions, in dark lavender and durability ranging up to 14 days, Calla Black or glass of milk, in dark burgundy. Also, the Barleria, a fast growing shrub with pink flowers, the Twisted Celosia, of Dutch origin, distinguished by the strong and vibrant reddish of its flowers, Oncidium orchids  in three varieties: the Flying High (yellow and brown ), the nickname Carl (brindle brown and green) and Pacific Sunrise Hakalao (pink and yellow), plus 22 varieties of hibiscus.

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