EVER HEARD OF "JEITINHO BRASILEIRO"?

"Jeitinho brasileiro" is an expression that can be freely translated to "the Brazilian way of doing things". It means that, regardless on the rules or systems in place, where there is a will there has to be a way around it. In Brazil it takes unique proportions: people, institutions, companies, policies and even legislation have been influenced by it. The jeitinho is so ingrained in our daily lives that you can see examples of it everywhere: managing to get a seat when all the places are booked up, traveling with more luggage than it is allowed, driving in road shoulders, parking in spots for disabled people, successfully ordering something that is not on the restaurant menu etc.  

  

However, "Jeitinho" is not always used to take advantage. There is another very important side, which is the capacity to deal creatively with life’s everyday complications. 

Many foreign businessmen get astonished by the fact that, most of the time, they have to become friends with Brazilian entrepreneurs in order to do business with them. But the fact is that Brazilians cannot separate public and private dimensions, . A businessman is the citizen and the company at the same time and being friends with the company hastes negotiations and increases trust.

When doing business in here, everything flows better if you treat everyone with friendship. Many things in Brazil are done based on the exchange of favors. It is even widely said around here: “for my friends everything, for my enemies the Law”. Think about it. 

 SOURCE: THE BRAZIL BUSINESS

MORE AT: Brasil na estrada
                     O lado bom do jeitinho brasileiro
                    The Brazilian Way

RURAL TOURISM: A QUICK WAY TO GET OVER STRESS

Rural tourism is an ever growing industry in Brazil. This kind of activity has been well known in the USA and Europe since the 1950s. It was only in the 80s, however, that it became a business activity in Brazil.

Rural tourism began when properties in Santa Catarina and in Rio Grande do Sul decided to diversify their activities to combat their financial difficulties by receiving tourists. This segment has since experienced gradual growth in Brazil, encouraged by the cultural regional diversity.

In the state of Amazonas, you can experience rural tourism in the jungle. In the state of Goiás, attractions include the waterfalls, lakes and geysers. In Minas Gerais, the local cheese, cachaça (rum) and friendly chats with locals are the attractions. In Mato Grosso do Sul you can ride a horse over the largest floodable area on the planet, while Espírito Santo is the cradle of agro-tourism. In the south, the tourist can experience the traditions and customs brought by European settlers.

According to a survey conducted by Embratur (Brazilian Tourism Company) in 2007, about 20% of foreigners who visit the country are interested in nature, ecotourism and adventure. Rural tourists will find activities such as fishing, adventure sports, hiking, visiting ranches and cultural houses, and recreational activities in the rural environment.

The Ministry of Tourism is planning to use rural tourism to rescue and promote the cultural and natural heritage of the community. This segment also brings benefits to the local population with the improvement of their lives conditions, new job opportunities, and the reduction of rural-urban migration.

SOURCE: BRAZILIAN GOVERNMENT

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NATIONAL FLAG COLORS INSPIRE FLOWER SHOW

The World Cup is one of the inspirations of the 32nd Expoflora, an exhibition of flowers and ornamental plants which started on Friday (30) in Holambra (SP). The colors green and yellow coat most of the flowers and plants that come to market, namely hotels, businesses, restaurants, homes and even stadiums.


The show,whose calendar was extended from four to five weekends,  is due to receive 300,000 visitors until September 29.
The city founded in 1991 takes its name as the result of the combination of the words Holland, America and Brazil. It is responsible for the growth and sale of 45% of the domestic flowers, yielding a R$ 4.8 billion forecast in 2013, a 12%  increase when compared to last year, according to the Brazilian Institute of Floristry (Ibraflor) and the Veiling Holambra Cooperative.

The exhibition, nested in an area of ​​250 thousand square meters, consumed R$ 3.5 million in investments and created six thousand direct and indirect jobs. During the show, more than a thousand varieties of different species of flowers and potted plants are displayed, as well as 250,000 stems of cut flowers.
The green and yellow families of flowers and plants include the yellow callas and the hibiscus, the Brazilian strain of lilies,  the four-leaf clover and even a green orchid artificially colored.

The orange color of the Dutch team - Holambra, 140 km from São Paulo (SP) houses Dutch immigrants and their descendants - is present in Tarantas, the hibiscus, the callas, in lilies and buttercups.

Other releases of the 32nd edition of the show are the Blueberry Rose, developed in the laboratory after seven years of research in different world regions, in dark lavender and durability ranging up to 14 days, Calla Black or glass of milk, in dark burgundy. Also, the Barleria, a fast growing shrub with pink flowers, the Twisted Celosia, of Dutch origin, distinguished by the strong and vibrant reddish of its flowers, Oncidium orchids  in three varieties: the Flying High (yellow and brown ), the nickname Carl (brindle brown and green) and Pacific Sunrise Hakalao (pink and yellow), plus 22 varieties of hibiscus.

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WHY TIE A RIBBON AROUND THE WRIST?

The wish ribbons tied to the gate of the Bonfim Church and sold by the dozen in front of the church to be tied around one's wrist are a famous symbol of Bahia, ubiquitous in art and fashion - and yet another manifestation of Afro-Brazilian syncretism.

Wish Ribbons at Bonfim Church

At first made of silk and worn around the neck, at times with little votive charms, as a sign of gratefulness for a grace received, they gradually took on the colors symbolically related to orixás and became wish ribbons, or simply one of the most popular souvenirs from Salvador, produced industrially with the inscription "Lembrança do Senhor do Bonfim da Bahia" (lembrança means "memento").

The wish is supposed to be made while the ribbon is tied with three knots; if tied around the wrist, the ribbon is supposed to have been received as a gift, not tied on by the wearer, and to be left on until it falls off by itself, which can take several months.

Vendors, inevitably stationed outside the church, swarm around tourists offering a single ribbon as a gift and trying to sell their bundles, usually with a dozen ribbons in assorted colors, for about R$2.

SOURCE: About.com

The famous fitas have been used by Brazilian designers locally and nationally in many different ways. Aside from their fashion statement, the user must have three knots tied and if the ribbon falls off naturally, the wishes will be granted. 

WE ARE THE CHAMPIONS... AT LIGHTNINGS

 Brazil is spared the types of natural catastrophes that afflict many other countries - tsunamis, hurricanes, tornadoes, volcanoes, blizzards, and avalanches are all unheard of and earthquakes are negligible to non-existent. Sure there are floods and mudslides, but in most cases, the damage they inflict is due to human negligence and lack of proper planning and infrastructure rather than Mother Nature’s viciousness. 

What most people don’t know about Brazil is that it’s the country where you’re most likely to be zapped by lightning. That’s because when it comes to the frequency of raios, Brazil is the world champion. According to statistics compiled by the Grupo de Eletricidade Atmosférica (Elat) , a research group devoted to the study of atmospheric electricity, which is part of Brazil’s Instituto Nacional de Pesquisas Espaciais (Inpe), lightning strikes in Brazil around 58 million times a year – and 156,000 times a day.

Moreover, each year the number of lightning strikes has been increasing. Researchers at Elat believe that recent climate change is the culprit; they estimate that for every degree the temperature rises, the frequency of lightning can increase by between 10 and 20 percent.

Over the last 10 years, lightning bolts have been the cause of 1,321 deaths in Brazil. Last year alone there were 81 fatalities. The largest number occurred in the North (the state of Amazonas receives the largest number of lightning bolts; around 11 million a year), followed by the Central-West. The fewest number of deaths occurred in the South.

To make sure you don’t get zapped while in Brazil, here are some Lightning Tips:

• Stay away from wide open spaces (if on a beach, seek shelter off the sand)
• Get out of the water (whether the ocean, a swimming pool, or even a shower); water is a major conductor of electricity
• Cell phone aren’t a danger (unless they’re plugged into rechargers) nor are fixed phones (as long as they’re wireless).
• Buildings are safer than houses, which are safer than being outdoors
• If you’re in a car, shut all the doors and windows, sit back, relax, and stay away from all metallic surfaces. (There is no recorded instance of anyone in Brazil ever having been killed by lightning while sitting in a closed car).

SOURCE: Michael Sommers, from Moon Travel Guide

READY FOR THE LATIN RED CARPET?

Then come to the Gramado Film Festival (Portuguese: Festival de Gramado) - an international film festival held annually in the Brazilian city of Gramado, Rio Grande do Sul, since 1973. Since 1992 it has also awarded Latin American films produced outside Brazil. It is the biggest film festival in the country. 

Currently the festival awards films in 24 categories (13 for Brazilian films, 8 for international films, and three special awards). Its awards are called "Kikitos". It is the name of the 13 inches statuette created by artisan Elisabeth Rosenfeld, which is given to the awards winners.

This year the Festival will be held from the 9 to the 17 of August, 2013 in Gramado, state of Rio Grande do Sul.

WHEN IN GRAMADO

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BRAZILIAN WINS OUTDOORS SCENES PICS CONTEST BY NATIONAL GEOGRAPHIC

First Place Winner: Brazil Aquathlon

15,000 photographers from around the world entered the 25th edition of the award. The winning photo, "Dig Me River," is by Wagner Araujo and shows contestants at the Brazilian Championship Aquathlon running towards the Rio Negro, in Manaus, capital of the Amazon state.
Photo and caption by Wagner Araujo: "I was in Manaus, Amazonas, during the Brazilian Aquathlon (swimming and running) championship. I photographed it from the water and my lens got completely wet, but there was so much energy in these boys that I just didn't worry about that". —Wagner Araujo

National Geographic Traveler Director of Photography Dan Westergren, one of this year's judges, shares his thoughts on the first place winner:


“This photo really captures my attention because of the peak action it depicts. I love the horizontal tension caused by the main subject on his way out of the picture to the right. Classic photographic rules of composition say that you should not have subjects moving out of the frame, but this shot shows that sometimes the most exciting photo can be made by breaking the rules. I also love the body language of the main subject; he's trying to lean forward but still holding back to get his last breath before plunging into the water. Finally, the addition of the tall buildings along the waterfront makes this more than just a sports picture; it’s also a portrait of Manaus, Brazil.”

Wagner won a ten-day expedition in the Galapagos Islands aboard the National Geographic Endeavour vessel. The trip is made in the company of a team of naturalists and offers the chance to get close to unique species such as giant tortoises, sea lions and marine iguanas.

The winning images will be published in the December/2013 issue of National Geographic Traveler.
Location: Rio Negro, Ponta Negra Beach, Manaus, Amazon, Brazil
Category: Outdoor Scenes

SOURCE: NATIONAL GEOGRAPHIC