The show,whose calendar was extended from four to five weekends, is due to receive 300,000 visitors until September 29.
The city founded in 1991 takes its name as the result of the combination of the words Holland, America and Brazil. It is responsible for the growth and sale of 45% of the domestic flowers, yielding a R$ 4.8 billion forecast in 2013, a 12% increase when compared to last year, according to the Brazilian Institute of Floristry (Ibraflor) and the Veiling Holambra Cooperative.
The exhibition, nested in an area of 250 thousand square meters, consumed R$ 3.5 million in investments and created six thousand direct and indirect jobs. During the show, more than a thousand varieties of different species of flowers and potted plants are displayed, as well as 250,000 stems of cut flowers.
The green and yellow families of flowers and plants include the yellow callas and the hibiscus, the Brazilian strain of lilies, the four-leaf clover and even a green orchid artificially colored.
The orange color of the Dutch team - Holambra, 140 km from São Paulo (SP) houses Dutch immigrants and their descendants - is present in Tarantas, the hibiscus, the callas, in lilies and buttercups.